CEO and management

The President and CEO is in charge of the day-to-day management of Oriola and is assisted by the Oriola Management Team.

The Board of Directors appoints and dismisses the President and CEO of Oriola.

The President and CEO is in charge of the day-to-day management of the company and its administration in accordance with the Finnish Companies Act and the instructions and orders of the Board of Directors. The President and CEO also ensures that accounts of the company comply with Finnish law and that its financial affairs have been organised in a reliable manner. The President and CEO is assisted in his work by the Oriola Management Team. The President and CEO’s service terms and conditions are specified in writing in the President and CEO’s service contract, which is approved by the Board of Directors.

Ms Katarina Gabrielson was appointed as Oriola Corporation’s CEO as of 10 May 2022. Previously she was working as Interim CEO as of 15 March 2022, and as Vice President of the company’s B2B business in Sweden.

Ms Gabrielson joined Oriola in 2012 as Director for the Business Unit Pharmacy in Sweden and served as Director for the Retail Business Unit during 2017-2018 and Vice President of Business Area Retail during 2019-2021. Before joining Oriola, she has worked in the retail sector in various roles within companies such as Axfood and Reitan. Ms Gabrielson is also the Chairman of the board in Kronans Apotek and a member of the board in GIRP (the European Healthcare Distribution Association).

Further information on remuneration and terms of service of the President and CEO of Oriola can be found in the Remuneration page and in the Annual Report.

The members of the Oriola Management Team are nominated by The Board of Directors. The Oriola Management Team convenes regularly to address matters concerning the entire Group. The Oriola Management Team is not a decision-making body. It assists the President and CEO in the implementation of Group strategy and in operational management, and facilitates the Group-wide distribution of information concerning the entire Group.

Oriola Management Team's responsibilities:

  • Katarina Gabrielson, CEO​
  • Mats Danielsson, CFO​​
  • Niklas Lindholm, Chief People Officer​
  • Katja Lundell, EVP, Advisory Services​
  • Mikael Nurmi, Chief Digital Officer​
  • Satu Nylén, EVP, Services and Products​
  • Petter Sandström, General Counsel

Further information on the remuneration of the members of the Oriola Management Team can be found in the Remuneration page and in the Financial Statement.

Oriola Management Team members

Katarina Gabrielson, b. 1969
M. Sc.
CEO of Oriola Corporation
Swedish citizen

Katarina Gabrielson was appointed as Oriola Corporation’s CEO as of 10 May 2022. Prior to her current role, she worked as Interim CEO as of 15 March 2022, and as Vice President of Oriola's B2B business in Sweden as of 1 January 2022. She has been member of the Oriola Management Team as of 1 January 2019. Ms Gabrielson joined Oriola in 2012 as Director for the Business Unit Pharmacy in Sweden and served as Director for the Retail Business Unit during 2017-2018 and Vice President of Business Area Retail during 2019-2021. Before joining Oriola, she has worked in the retail sector in various roles within companies such as Axfood and Reitan. Ms Gabrielson is also the Chairman of the board in Kronans Apotek and a member of the board in GIRP (the European Healthcare Distribution Association).

Mats Danielsson, b. 1969
M. Sc. Econ.
CFO
Finnish citizen

Mats Danielsson was appointed Oriola Corporation's Chief Financial Officer and member of the Oriola Management Team as of 16 September 2024. Danielsson has extensive experience in leading and developing finance operations through strategic transformations, as well as driving profitability and managing cash flow. Before joining Oriola, he worked as CFO at ARE Oy during 2023-2024, was the founding partner at Nobsh 2020-2022 and worked as CFO at Paulig Group during 2010-2019 and Martela Oyj during 2007-2010. Danielsson has held various leadership positions within finance operations. Danielsson is also a member of the Supervisory Board at A. Ahlström Oy.

Niklas Lindholm, b. 1968
Ph. D. (Economics)
Chief People Officer
Finnish citizen

Niklas Lindholm was appointed Oriola Corporation’s Chief People Officer and member of the Oriola Management Team as of 1 August 2023. Mr Lindholm has a broad background within HR leadership roles and strong experience in leading organisations through major changes. Before joining Oriola, he worked as Chief People Officer at Fiskars Corporation Oyj Abp during 2018-2022, and as Senior Vice President, Human Resources at Paulig Ab during 2008-2018. Mr Lindholm has also worked in various international leadership roles in Human Resources at Nokia Corporation Oyj during 1996-2008.

Katja Lundell, b. 1974
M. Sc. (Economics)
Executive Vice President, Advisory Services
Finnish and British citizen  

Katja Lundell was appointed as Executive Vice President, Advisory Services, and member of Oriola’s Management Team as of 1 January 2025. Lundell joined Oriola in September 2024 as Advisory Director. She has more than 20 years of sales and marketing experience in the pharmaceutical sector, with extensive knowledge of market access, regulatory, and sales operations in the Nordic, European, UK, and US markets. Before joining Oriola, she worked as a Senior Global Director, Head of Pricing, Access, and Communications at Theramex UK (2022-2024), and as Vice President, Country General Manager at Paion AG, UK (2021-2022). She was also the General Manager at Glenmark Pharmaceuticals, UK and Nordics (2015-2019). From 2008 to 2015, she held various leadership positions in business management, sales, and marketing at Abbott in the Nordics and UK & Ireland. In 2008, she worked for 7.4 Limited as a Marketing Strategy Consultant in the UK, and from 2001 to 2008, she held various roles in product management, sales, and marketing at Merck, Sharp & Dohme in Finland and the USA.

Mikael Nurmi, b. 1967
M.Sc (Industrial Economics) 
Chief Digital Officer
Finnish citizen
 
Mikael Nurmi was appointed Oriola Corporation’s Chief Digital Officer (CDO) and member of the Oriola Management Team as of 23 January 2023. Mr Nurmi has a solid track record from leading successful digital transformations both in international and local environments. Before joining Oriola, he worked as Managing Director of Sofigate Aps. during 2019-2022, as Chief Information Officer at Ikano Bank AB during 2016-2018, as Chief Technology Officer at Sanoma Group during 2013-2016 and as Chief Information Officer at Tamro during 2008-2013. During 1996-2008 he held several positions in IT and business development at Nokia. Mr Nurmi is also a board member at Wiima Logistics.

Saty Nylén, b. 1965
M. Sc. (Economics)
Executive Vice President, Services and Products
Finnish citizen  

Satu Nylén was appointed as Executive Vice President, Services and Products, and member of Oriola’s Management Team as of 1 January 2025. Nylén joined Oriola in 2019 and has since held various leadership roles in product sourcing, category management, and business development. She has extensive experience in retail, fast-moving consumer goods (FMCG), and change management. Before joining Oriola, she held various business development and management consulting roles for retail and consumer goods (2017-2018). From 2003 to 2016, she worked at Stockmann as a Merchandise Director, Retail, and held several executive roles building category portfolios and partnerships. From 1995 to 2000, she was the Managing Director for Nordic Cosmetics. Before that, she was a Marketing Manager at Hackmann Havi (1993-1994), and from 1990 to 1992, she worked at Tamro Finland as a Product Manager, Consumer Goods.

Petter Sandström

Petter Sandström, b. 1976
LL.M
General Counsel
Finnish citizen

Petter Sandström was appointed Oriola’s Legal Counsel in 2008, General Counsel in 2012 and member of the Oriola Management Team as of July 1, 2018. Before joining Oriola, he worked as an Attorney at Castrén & Snellman Attorneys.