CEO and management

The President and CEO is in charge of the day-to-day management of Oriola and is assisted by the Oriola Management Team.

The Board of Directors appoints and dismisses the President and CEO of Oriola.

The President and CEO is in charge of the day-to-day management of the company and its administration in accordance with the Finnish Companies Act and the instructions and orders of the Board of Directors. The President and CEO also ensures that accounts of the company comply with Finnish law and that its financial affairs have been organised in a reliable manner. The President and CEO is assisted in his work by the Oriola Management Team. The President and CEO’s service terms and conditions are specified in writing in the President and CEO’s service contract, which is approved by the Board of Directors.

Ms Katarina Gabrielson was appointed as Oriola Corporation’s CEO as of 10 May 2022. Previously she was working as Interim CEO as of 15 March 2022, and as Vice President of the company’s B2B business in Sweden.

Ms Gabrielson joined Oriola in 2012 as Director for the Business Unit Pharmacy in Sweden and served as Director for the Retail Business Unit during 2017-2018 and Vice President of Business Area Retail during 2019-2021. Before joining Oriola, she has worked in the retail sector in various roles within companies such as Axfood and Reitan. Ms Gabrielson is also the Chairman of the board in Kronans Apotek and a member of the board in GIRP (the European Healthcare Distribution Association).

Further information on remuneration and terms of service of the President and CEO of Oriola can be found in the Remuneration page and in the Annual Report.

The members of the Oriola Management Team are nominated by The Board of Directors. The Oriola Management Team convenes regularly to address matters concerning the entire Group. The Oriola Management Team is not a decision-making body. It assists the President and CEO in the implementation of Group strategy and in operational management, and facilitates the Group-wide distribution of information concerning the entire Group.

Oriola Management Team's responsibilities:

  • Gabrielson Katarina, CEO
  • Hasselrot Hannes, Chief Commercial Officer
  • Lindholm Niklas, Chief People Officer
  • Nurmi Mikael, Chief Digital Officer
  • Sandström Petter, General Counsel

Further information on the remuneration of the members of the Oriola Management Team can be found in the Remuneration page and in the Financial Statement.

Oriola Management Team members

Katarina Gabrielson, b. 1969
M. Sc.
CEO of Oriola Corporation
Swedish citizen

Katarina Gabrielson was appointed as Oriola Corporation’s CEO as of 10 May 2022. Prior to her current role, she worked as Interim CEO as of 15 March 2022, and as Vice President of Oriola's B2B business in Sweden as of 1 January 2022. She has been member of the Oriola Management Team as of 1 January 2019. Ms Gabrielson joined Oriola in 2012 as Director for the Business Unit Pharmacy in Sweden and served as Director for the Retail Business Unit during 2017-2018 and Vice President of Business Area Retail during 2019-2021. Before joining Oriola, she has worked in the retail sector in various roles within companies such as Axfood and Reitan. Ms Gabrielson is also the Chairman of the board in Kronans Apotek and a member of the board in GIRP (the European Healthcare Distribution Association).

Mats Danielsson, b. 1969
M. Sc. Econ.
CFO
Finnish citizen

Mats Danielsson was appointed Oriola Corporation's Chief Financial Officer and member of the Oriola Management Team as of 16 September 2024. Danielsson has extensive experience in leading and developing finance operations through strategic transformations, as well as driving profitability and managing cash flow. Before joining Oriola, he worked as CFO at ARE Oy during 2023-2024, was the founding partner at Nobsh 2020-2022 and worked as CFO at Paulig Group during 2010-2019 and Martela Oyj during 2007-2010. Danielsson has held various leadership positions within finance operations. Danielsson is also a member of the Supervisory Board at A. Ahlström Oy.

Hannes Hasselrot, b. 1980
University studies in Chemical Biology
Chief Commercial Officer
Swedish citizen

Hannes Hasselrot was appointed Chief Commercial Officer on 19 September 2022, and he assumed his role on 3 October 2022 after finalisation of combining Oriola's and Euroapotheca's pharmacy businesses in Sweden. Prior to that Mr. Hasselrot worked as Vice President of Oriola Consumer. He has been member of the Oriola Management Team as of 1 December 2021. Mr Hasselrot has a solid experience from retail and e-commerce businesses. He joined Oriola’s Consumer business in 2019 as Digital Sales Director and served as Chief Operating Officer and Commercial Director during 2021. Prior to Oriola, he has worked in various roles in retail and e-commerce, among others as Global Retail and E-Com Director for Peak Performance during 2017-2019, COO and CPO for Eleven AB during 2014-2017 and International Retail Manager for Jack & Jones during 2012-2014. Mr Hasselrot is also a board member in Vasakronan.

Niklas Lindholm, b. 1968
Ph. D. (Economics)
Chief People Officer
Finnish citizen

Niklas Lindholm was appointed Oriola Corporation’s Chief People Officer and member of the Oriola Management Team as of 1 August 2023. Mr Lindholm has a broad background within HR leadership roles and strong experience in leading organisations through major changes. Before joining Oriola, he worked as Chief People Officer at Fiskars Corporation Oyj Abp during 2018-2022, and as Senior Vice President, Human Resources at Paulig Ab during 2008-2018. Mr Lindholm has also worked in various international leadership roles in Human Resources at Nokia Corporation Oyj during 1996-2008.

Mikael Nurmi, b. 1967
M.Sc (Industrial Economics) 
Chief Digital Officer
Finnish citizen
 
Mikael Nurmi was appointed Oriola Corporation’s Chief Digital Officer (CDO) and member of the Oriola Management Team as of 23 January 2023. Mr Nurmi has a solid track record from leading successful digital transformations both in international and local environments. Before joining Oriola, he worked as Managing Director of Sofigate Aps. during 2019-2022, as Chief Information Officer at Ikano Bank AB during 2016-2018, as Chief Technology Officer at Sanoma Group during 2013-2016 and as Chief Information Officer at Tamro during 2008-2013. During 1996-2008 he held several positions in IT and business development at Nokia. Mr Nurmi is also a board member at Wiima Logistics.
Petter Sandström

Petter Sandström, b. 1976
LL.M
General Counsel
Finnish citizen

Petter Sandström was appointed Oriola’s Legal Counsel in 2008, General Counsel in 2012 and member of the Oriola Management Team as of July 1, 2018. Before joining Oriola, he worked as an Attorney at Castrén & Snellman Attorneys.